For content performance, we recommend using the GA Behavior Report. You can use this set of report types to see what your visitors are doing on your website. Specifically, these GA reports show which pages users visit and what actions they take when accessing the content of their website. First of all, it is important to aggregate and display the contents of the website at the top level. This allows you to quickly and easily decide where to focus your time and energy and manipulate your data retrieval in an efficient way. In this demo scenario, we set Organic as the channel to check the performance of the content . In addition, we have set the year-on-year comparisons so that we have sufficient data to eliminate biased factors such as seasonality within the industry.
Vertical jump demo data If you are new to ghost mannequin effect GA content drilldown reports, the website content sections are grouped based on the site set for each folder. advertisement Continue reading below In this demo, you can see the following content groupings: blog. home page. Other subfolders on your site, such as "Content Marketing" and "Social Media". The reason why viewing content at this aggregated level is useful is that you can get a single-click summary of key content marketing performance metrics such as: page view. Relevant quality measurements such as bounce rate, end, and page dwell time. Here's what I notice when looking at Organic-only users on a website: Blogs have lost almost one-third of their page views compared to the previous year. The news section also has a low level of poor performance.
Given that in this demo scenario, the blog receives more page views than any other section of the website, this is an important issue to fix. So you can dig a little deeper. advertisement Continue reading below At this point, you can click on the blog section to see the same data, or add it to your survey to start exploring key indicators of page views that are landing page traffic. To see landing page traffic, simply click Behavior > Site Content> Landing Page and you'll instantly see that you've moved from aggregate-level data to page-level data. In addition to this, you can now see other meaningful business metrics such as sessions (or visits), users (or people), and corporate value items such as goal completion.