In a storage you see the description with the product details below, which are very extensively displayed in bullet points. Not in the mood for the narrative description? The product details in the list are a great alternative. This is ideal for the customers who visit your website to scan. In this example, your customers read all the information without leaving many questions. This way you show a lot of technical information in the right way. 8. When not to tell, but to show Text is not always the best way to describe a product. Do you use too many words or do you want to sell on atmosphere or design? Then think about whether you can also make the text more concise.
Try to simplify the text. Images are better remembered by customers, they will support the text. Show your product in a visual that explains exactly what your product does. The alternation between image and text guides your customer through the information without realizing that he is reading huge stories. For example, Weltered has a job function email list design story and a technical story. Beautiful visuals entice customers and tell them how the product works. That combination works: only a technical story would become too monotonous and only a text about design would not suffice (click for a larger version). Weltered SEO product text Images are effective, but videos are also suitable to show how a product works, should be used or how the product differs from other products. Many companies use videos and images to make their point clear.
Take a look at the following example of the best-selling product of online wine retailer Needleman. A video doesn't have to be long. In this video by Needleman, it takes just 25 seconds to convince you why you should buy the wine. Needleman SEO product text 9. Don't be afraid to be unique: tell us why your product is special While a short description of one or more paragraphs on